Leisure Marketing Manager

37.5 Hours Per Week


Leisure Marketing Manager

DW Fitness First have ambitious plans for the future and are looking to recruit high calibre marketing candidates to help drive these growth strategies. We are recruiting for a Leisure Marketing Manager to be based at our Wigan office, reporting to the Group Director of Marketing.

Our mission is ‘from the serious sports player to those who just want to move a little bit more, we offer the products, the environment and the encouragement people need to be all kinds of active’. We believe we are unique in the UK marketplace in our ability to bring together our end to end sports participation offering; through our Fitness, Sports Retail, Digital and perhaps most importantly people focused sporting expertise.

In this role you will manage, develop and execute the delivery of the acquisition marketing campaigns and promotions across retail and leisure, with the aim of driving footfall into stores and leads into out fitness clubs by increasing brand awareness, perception and consideration to support the commercial objectives.

You will also manage, develop and execute our partnership strategy to assist the development of our Group Mission detailed above.

Key accountabilities:

  • Manage, develop and execute the acquisition and tactical marketing campaigns and promotions
  • Manage, develop and execute our partnerships strategy
  • Manage and develop the DW Sports, DW Fitness and Fitness First marketing support Toolkits, including the Corporate Marketing Support Toolkit
  • Manage and execute the re-branding and refurbishment marketing strategy, including launch events
  • Manage and execute the marketing support materials to launch our Group Signature Fitness Products
  • Work directly with agencies and suppliers, including partners, print management, PR and creative agencies
  • Ensure all marketing campaigns meet brand guidelines
  • Produce regular analysis for marketing campaigns
  • Manage relevant marketing budget lines effectively to ensure activity is optimised

In addition to a competitive basic salary, benefits include; contributory pension scheme, free gym membership, retail discount and an additional day off for your birthday!



  • Company Pension
  • Healthcare
  • Life Insurance
  • Progression Opportunities
  • Competitive Salary
  • Generous Holiday
  • Great Working Environment
  • On-Site Parking