"Team work is the key to our success. We are passionate about making our members have a great fitness experience and our people are fully supported to make this happen".
Jared Delaney, Divisional Head of Operations
Established in 2009, DW is a leading leisure and retail business which currently operates 90 retail stores as well as 78 leisure clubs.
In September 2016 DW Sports acquired Fitness First UK, increasing its portfolio further to include an additional 48 Fitness First clubs. ‘DW Fitness First’ is now the second largest operator of gyms in the UK providing expert training and top class facilities around the country.
The combined business consisting of 90 retail stores and over 120 gyms is uniquely placed to provide the serious athlete to those just looking to move a bit more, the products, the environment and the encouragement people need to be all kinds of active.
We give our talented teams the opportunity to get more out of their career by inspiring each other to learn new things, achieve new qualifications and get fitter together.
We support development internally with a host of learning and development initiatives, courses and a fantastic online learning platform to support individual ownership of development.
We’ll communicate the internal opportunities with you every week and include group opportunities when we can! We ensure that our teams have the confidence to be inspirational in an innovative environment that recognises and rewards great results
We recruit and retain like minded people that share our passions and ambitions.
GARETH MOSELEY, DIVISIONAL SALES MANAGER
I have worked in my current role as an Area Sales Manager for DW Fitness first since April 2016, previously worked as the sales and retention manager at our Blackpool Club from 2011 when it first opened.
Throughout my life I’ve always had a passion for sports and fitness. However the reason I decided to work in fitness was more personal. As a Teenager I was actually obese, as I grew older and wiser I learnt the basics of health, exercise and nutrition and spun my life around. I then became obsessed with training and turned my passion into a career.
Why DW Fitness First? I would have to say the excitement and the challenge especially the buzz on close outs. I love the training aspect of the role too….showing people what worked so well for me and seeing them in action gives me great pride.
Most of all it’s the people, what other work place has the same day to day banter, debates, discussions as DW! Working in Fitness should always be fun and we should never forget that.
JOE, GENERAL MANAGER
After returning to the UK in April 2013 I was keen to return to the fitness industry, Fitness First were first on my radar as they were going through some really positive changes and I felt I could add to my experiences and work towards my career goal of a General Manager.
I started in the Clapham Lavender Hill club as a Membership Sales Consultant and within a month was promoted to a Sales Team Leader. This is where I really learned my trade; skills included connecting with a guest’s needs through a needs analysis and listening to what people wanted. I loved being the first person and experience a guest had when they entered the gym.
After just over a year as Sales Team Leader and now with my level 3 qualification, I successfully achieved the Health & Fitness Manager role in Streatham. I loved my new role and all the different experiences it bought me, it was totally different to my sales role and I learned more about club operations and member and guest experience through the services we provided. Mostly though, I loved working more closely with the rest of my team to deliver these experiences, I was in the role for 18 months and had successfully progressed through my Gold certification journey.
I'd learned so much in such a short time with Fitness First but although I always had the hunger and desire to climb the ladder, it was the opportunities and support that Fitness First provided that made it possible. In August 2016 I became General Manager of Camden, Fitness First provides the tools and opportunities for anyone to learn, progress and reach their goals. It is rare to have this kind of support, I know at Fitness First if you reach out, someone will always help you out.
CRAIG BLAKELEY, STORE MANAGER
I have been a store manager for DW Sports since it was founded in 2009. Before that I was a store manager for JJB Sports for 5 years having worked my way up from a temporary Christmas position.
As you can tell from my length of service, DW Sports is a great place to work! It is an organisation that promotes great customer service and offers its employees daily challenges to keep the day stimulating.
Great customer service is the reason I love working in retail. I strive to make sure that customers have the best experience in my store. The training and support materials provided by the company help to make this possible, as well as being given the autonomy to recruit and develop my own team.
DW Sports challenges it’s Store Managers with targets and KPI’s and this drives us to perform; for our area and for the Company. There is a supportive and motivating relationship between the Store Managers and our Area Manager and we all work together to achieve our goals.
DW Sports is a company that challenges its employees to achieve more and help us to become successful, they value their customers and their employees.
Our people created our Winning Ways and we believe that these core values set us apart... do they align with how you want to inspire others?
Click our five culture values below.
We believe that we are at our best when we work as one team. By supporting each other and building relationships based on trust and mutual respect, we help everyone achieve their goals.
We are ambitious for ourselves and for those around us. We look for ways to do things better and push ourselves to learn new things. We believe that performance counts and we reward people based on attitude and results.
Fitness is both our business and our way of life. We take responsibility for what we do and take pride in always delivering on our promises. We are brave enough to speak up, even when it might be easier not to. We see things through.
We know that exceptional service brings our brand to life. We listen and look out for the things that matter to our members. We want to make a difference to the individuals and the communities we live and work amongst.
LOVE WHAT WE DO
We believe in what we do and are proud to work at DW Fitness First. Our talented teams know how to motivate people to make sport and getting active part of their lives. We are active, energetic and have fun every day.
Aim higher, and be the best you can be